Hit Han of low cost card to fasten a car to encounter own brand is besieged toge

Front of car of Sino-South Korean two countries is faced " glacial fire is double day " condition, it is Han department car is being changed by fast brim on one hand, the reason is most as direct as Han department competition native land and own brand is fast grow, it is on one hand after exchanging the market with the price as company of native land car, new trend is with car of elegant and clean-fingered countryman the concept pounds the market. This means own brand all-around surmounting Han is a car. The reporter thinks, chinese car just leaves Korea car very close, surmount still need time, after all China's real progress still is less than 10 years.

Market of Han department car is ceaseless and atrophic

Somebody is forecasted, storm of Chinese own brand has been blown rose, this is forecasted is not an empty hole invites the wind-weakness lends wings to rumors, the newest statistic that comes from association of Chinese auto industry supports this view apparently. Data shows, end in April, home has broken through 2 million by the sales volume that use a car this year, among them, car sales volume achieves one million five hundred and thirty-four thousand five hundred, in pairs goes more than the 40 ％ of year of annual total sales volume. And show of own brand car is outstanding, occupy a car to sell the 29.31 ％ of gross, surmounting the car such as day, heart, beautiful, Han is, sit firmly position of group of sales volume champion.

When own brand grows, most as coessential as own brand the impact that the Korea vehicle that convert gets is the biggest. In those days, korea car department is depended on " low cost " the strategy is outspread, now, the incisively and vividly that own brand is developing this one strategy. Accordingly, before two years Yue of contemporary, east wind amounts to the Beijing with sale good the look of things case inferior two Han are car brand, from declining tendency is shown since last year. Fall generally in case of car market price press a circumstance to fall, the advantage that low of Han department car compounds high is not had put, sales volume whole glides.

According to newest data, in March, beijing is contemporary become 10 big in exclusive increase rate is negative enterprise. April, beijing is contemporary sign was done not have in TOP10. Yi Lan of sale brunt model glides considerably especially, glide from 12 thousand of January April 8685, be pounded by the price most apparent, east wind Yue is amounted to case inferior also only Sailatu can maintain 6000 above are sold in the month.

The Sino-South Korean is coessential change increasingly serious

Why this one phenomenon appears on Han department car, and is Euramerican brand fluctuant however and minor? Literary talent of fur coat of expert of institute of state heart car is analysed, because,that is, the Korea car with own brand car and car later development is coessential change the most serious.

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